Why Do Americans Love Promo Codes So Much?

LONDON, ENGLAND – SEPTEMBER 5: Decorated USA fans attend the Men’s Team Football 7-a-side preliminary match between the United States and Great Britain on Day 7 of the London 2012 Paralympic Games at the Riverbank Arena in the Olympic Park on September 5, 2012 in London, England. Great Britain won the match 3-0. (Photo by Justin Setterfield/Getty Images)

We can easily say that consumers shopping online expect great deals that they don’t have access to when shopping in-store. After all, when you take into consideration that so many Americans wait around for promo codes, you recognize that it offers benefits for both online retailers and consumers alike. Coupons and promo codes are often terms used interchangeably, and in truth, both describe the same things.

Promo codes can be found by the dozen online, and many reputable retailers email customers about upcoming promotions that they may wish to take advantage of. What is it about promo codes that are so enduring?

It’s A Win-Win For Both Parties

Most retailers try to move their stock quickly by using promo codes to entice consumers to make a purchase. Usually, codes are more widely available during the holidays or when the seasons change. Old stock must go in order to make room for newer items, and this is when shoppers can take advantage of the savings. In essence, you’re doing the company a favor by taking their items off their hands and clearing out their warehouses.

You Always Save Money With Promos!

Of course, the number one reason all Americans just love promo codes is that they can save a lot of money. You can easily save hundreds by using coupons on stuff like Layla mattress when you click here. Whether you only need one piece of furniture or your entire home needs a makeover, getting deals can ensure you don’t spend beyond your means. This is especially worth taking into consideration when looking at designer brands. They can be extremely pricey and any amount of money you’re able to save is simply a welcome bonus!

While you can also save money with promo codes, you also have more room left in your budget to purchase additional pieces of furniture. For the price of one item, you can end up purchasing two. This is a great marketing tactic for the retailer, but it also allows you to get more for your money spent— all thanks to promo codes!

You Can Explore Expensive Brands

If you have a strict decorating budget to stick to (who doesn’t?), you will find that your options are limited when it comes to choosing luxury or high-end designers. The only way you can explore different brands and make more options available to you is by using promo codes. You will find that expensive items will be nearly equal in cost to lower quality furnishings.

Consumers Are More Satisfied With Products That Were On Sale!

Think about it this way: wouldn’t you be more forgiving towards an object with flaws if you saved a lot off of the retail price? The reality is that no piece of furniture ordered online is ever going to be perfect, but small bumps and bruises can be overlooked if they were purchased during a sales event. If the furniture ends up exceeding customer expectations, retailers are happy that they will come back to purchase more. It’s a win-win for both consumer and retailer while the savings can boost confidence in a purchased product.

Promo Codes Equal Caring

Companies that never offer promo codes or place items on sale are the ones that lose customers. Shoppers expect to save money on their furniture purchases, and they learn to expect new sales events regularly. The USA is the home of promo codes, but it’s the perfect marketing tactic— anyone can agree!

What’s our obsession with coupon codes? Perhaps the ability to save and satisfy a need are more than enough to catapult promo trends. Many retailers understand that consumers need the motivation to purchase from them, and what better way to accomplish just that than by offering savings?